Recording Audio for Video

Never underestimate the power of clear audio in your videos…

Video as a visual medium has exploded on to all types of gadgets and devices in recent years. The rise of video has seen a huge increase in video content being created for all different purposes, such as personal memories, events, instruction and promotion to name a few.

Rode NTG 2 Shot gun micVideos can be exciting, factual or fun, however one important factor in making a video easy to watch is quality audio.

Veiwers can forgive shaky, badly framed or boring video footage if the sound is clear, crisp and helps to push the video forward, essential if your prime directive is a marketing message.

Here are a few things to consider when recording video with interview or narrated audio…

Always consider how a location sounds as well as how it looks. Find a place with no unwanted noises (traffic, background chatter, buzzing air-conditioning units, etc.). Try listening to a location for a few minutes to pick out any distracting sounds that might come across in your recording. Never rule out the possibility of having to find another location.

Another important considration is good acoustics. Recording audio in a highly reverberant space will cause echoes. These echoes can mix with the intended recording creating a dull, indistinct and  difficult to understand soundtrack. Rooms with carpet and soft furnishings usually have better acoustic qualities.

Use an external mic as the mic that’s attached to your camcorder is a compromise designed to pick up as much as possible. That means foreground noise, background noise and everything inbetween. External shotgun mics are designed to be positioned very close to your interviewee or narrator and have a very directional pick up pattern so won’t pick up so much of the surrounding ambient noise.

Another option for interviews is a quality lavalier mic (clip on mic/tiepin mic). These types of mic are attached to your interviewee in close proximity to their mouth, all but ensuring crisp audio.

Always watch audio levels closely. This is a critical part of the process and should always be done with headphones. Many videographers set the levels based on what they see in the levels indicator on the camcorder screen.  Only by using headphones will you be certain that the sound being indicated is the sound you want to record and not a background noise.

Turn off your camcorder’s Auto Gain Control (AGC) and set audio levels manually… The AGC will compensate for level changes by trying to match a constant volume of the recording to the sound being recorded. This sounds great, however AGC will introduce increased background noise in quiet portions of the recording.

By remembering these basic points when recording sound you will have an increased chance of consistently capturing better quality audio time after time…

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Ten Top Tips for Planning and Filming your Business Video

At Cracking Media we produce… cracking promotional videos for business, but that doesn’t mean you shouldn’t try to make your own. With the advent of cheaper and cheaper video cameras many are doing just that. Of course there’s lots to consider. It’s not just about pointing and shooting despite what the cheaper cameras advertise. But with careful planning and time taken, the results can be worthwhile.

To help you to give to give it a try we’ve put together these ten top tips for planning and making your video.

Start with the End

Decide on what you want your video to achieve. What is the message?

It’s not about you but about your Audience

Who is your audience? Your message needs to answer the question(s) your audience is asking. If your video is promotional focus on benefits not on features.

Become a Story Teller

Your video needs to have a start, middle and end that flows one into the other, engaging your audience, retaining their interest and provoking a response.

Think about your Location

Make sure that where you film your video fits your story and authenticates your message.

What you hear is as important what you see

Do not neglect the sound element of your video. A well-made video is a blend of visual and audible images. Make sure your audience can clearly hear what is spoken. Use a good quality external microphone. Consider adding music during editing to support your visuals.

Get a good tripod and use it where needed

Shaky video shots (where not intended) will disturb your audience and lose their attention to your message. Keep the camera still. Pan and zoom where needed not all the time.

Can the camera see what you see?

Make sure you have good lighting. Your eyes and brain can compensate for light, but a camera finds it much more difficult. Avoid heavy contrast (unless intentional) and make sure your subject is well lit.

Think about composition

Remember that your video is watched in a frame. Like any good painting or photograph you need to think about how it will look in the frame. Consider where people are positioned looking into the frame not out of it.

Don’t overdose on transitions

When editing your video, avoid using lots of different transitions between shots. Straight cuts or crossfades should be used most of the time. Elaborate transitions can look fancy but distract your audience and lose their attention.

Practice makes Perfect!

Don’t be overawed. As with anything practice makes perfect, so when you’ve made your video take time to review it yourself and get feedback from others. What worked well? What could you have done better?

Peter Lunn, Cracking Media

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Brigitte Gets a New Outfit…

Our trusty Berlingo went to the boutique in an effort to make us all look a little smarter. Adorned with Cracking Media Graphics and QR Codes for those with scanners on their phones.

Brigitte always looks good for the camera and we think she’ll turn a few heads…

 

 

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Social Media – It’s easy, right..?

Social Media is easy right..? You sign up for an account at Facebook, Youtube, Twitter, Linked In or any of the many other emerging social media portals and start posting..!

The fact is, YOU’RE PRODUCING CONTENT!!!

Successful social media campaigns take dedication and awareness…

If your goals for Social Media are to improve your profile and create business opportunities, then the content you produce needs thought and focus if it’s to be productive for your business.

The first job is to clearly define your key objectives for social media by preparing killer branding and content to back up your posts. Have a clear vision of how you want the social media world to think of you. Do you want people to think of you as a provider of high quality, fast turnaround, customer friendly or maybe cutting edge in your field.

It’s very important to narrow your branding messages as being all things to all people rarely works.

Social media is all about building connections and building connections takes time. Whether in the virtual world or the real world connections are all about trust and providing useful, trustworthy content is the first step.

The social media world is constantly changing so be sure to stay abreast of updates to social media functionality such as uploading images, videos and other content, keep an eye out for new portals in your field that can be tapped into and don’t waste time on ones that miss your target audience.

Always measure the results of your work on social media sites. After your social media campaign has been running for a while, determine whether you are making any progress and if so is it meeting your goals.

Be very aware of the numbers… Check the number of people responding to your posts and social media offers, make a note of the number of people who are subscribing to your content and connection lists.

Most of all pay particular attention to responses you’re getting to posted content. Only by doing this will you start to understand what you need to change to improve your online reputation with killer content that really hits the mark…

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FCP to PC Share (Solved)

Video from FCP won’t play on my PC – Solved

We’re told by Apple that sharing between Mac and PC is a straight forward process and that Macs love to play on a windows network. And for the most part this is true..!

One question we do get on a regular basis is this…

Why won’t the media exported from Final Cut Pro play or edit on a PC system..?

FCP Buble reel editThe answer is don’t Export, Share instead.

Using the ‘File|Share’ option in FCP you have the ability to choose from a range of high quality formats that keep your footage bright and clear ready for adding in to a DVD structure, online video presentation or even a re-edit. Using the ‘File|Export’ method give you a file that will only work on a Mac. Quicktime on a PC doesn’t appear to have this restriction, we’ve never had a Quicktime file from a PC not transfer to a Mac.

As long as the destination PC is running the latest version of Quicktime and possibly ProRes Decoder for Windows, then there shouldn’t be a problem with editing and playback.

Just to point out that we are not talking about final delivery formats through compressor such as, mp4, H264, etc. These formats should never be used for re-edit, Ever, EVER, EVER and that’s an end to it..!

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Help Prevent RSI with AJM IT Solutions

AJM IT Solutions Helping to prevent RSICracking Media have working closely with software development company AJM IT Solutions on the rebranding of their new release WorkSafe.

AJM IT Solutions developed WorkSafe to be an innovative software product enabling businesses to manage healthcare by helping to prevent RSI.  It’s reported that RSI costs British business 5.4million sick days a year and most workers who have an ongoing physical ailment don’t know they have an RSI related injury until the doctor explains it to them. Continue reading

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DSLR Video?

Canon 7d a great choice for DSLR videoThe introduction of video in Digital SLR cameras has given camera professionals the look and feel of film like optical quality from a large array of lenses in a relatively cheap piece of hardware. A large amount of the music videos and adverts you see on the TV today are shot with a DSLR.

But before you run out and get the latest video capable DSLR here are some things to consider…

DSLR cameras give you a huge amount of lens options, the kit lenses usually start at about 17mm. This is very wide compared to a compact or video camcorder, great for panaramic scenes and in confined spaces but can cause 2 potential pitfalls that even pros sometimes fall into.

  1. You get too close to the subject trying to fill the screen, and if that’s a person it can be quite off putting
  2. Shooting at the wide end of the len’s capabilities will cause distortion. eg. When shooting an interview the speakers face will become elongated and the nose is likely to become enlarged in the frame, making them look strangley morphed.

Continue reading

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Grass Valley Firewire Problems Fixed

Here at Cracking Media the Grass Valley Canopus ACEDVio has been a firm favourite for analogue to digital conversion, and has worked faultlessly as a firewire card for longer than we care to remember (as too with our ADVC-300).

So imagine the head scratching when we upgraded one of our video editing suites to Windows 7 64bit, only to find that the ACEDVio no longer seemed to function. All was clear in device manager and all the hardware we plugged in to it installed in the usual way, but no capture was available in Edius or any other software. Continue reading

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Dolphin Centre Music Video

Music Video Shoot in the Dolphin Shopping Centre, Poole

To help raise awareness of World Diabetes day Cracking Media and Mad4Dance (mad4dance.com) took over the Dolphin Shopping centre in Poole to entertain the shoppers and to promote local charity Pop4Diabetes.

Local celebrity Shane Board Performed the dance remix of ‘Tell Me Now’ accompanied by dancers from Mad4Dance. We then asked everybody to film it with their phones, cameras and camcorders. Local style group ‘Fied’ gave out eco-friendly snoods to anybody who was happy to join in with the dancing.

Pop4Diabetes put on entertainment events to raise money for JDRF ( Juvenile Diabetes Research Foundation ) who are a worldwide organisation who are striving to find a cure for Diabetes.

Please find out more about JDRF at http://www.jdrf.org.uk/

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